Critiques

Do you suspect that your marketing materials aren't producing as high of a response as they could (or should) be? Do you want a professional's opinion before you spend thousands of dollars printing your direct mail packages or driving valuable traffic to your website?

You have two options - The Tip-to-Tail Marketing Audit or The Short-and-Sweet Copy Critique. Which is right for you depends on how many marketing pieces you want me to review … and your budget.

With both options, my goal is to give you enough pointed suggestions and rock-solid ideas so that you can implement changes on your own, produce a better response … and generate the cash you need to hire a professional copywriter (if that's what you ultimately want to do).

Plus if you start revising your copy and decide that it's too much work, too unpleasant a task, or just too time-consuming given all of your other responsibilities - and, therefore, that you'd rather have me rewrite your copy - the investment you make into your critique will be applied toward your copywriting project if booked within 45 days of your critique.

Option #1: The Tip-to-Tail Marketing Audit (Best Value)

Pick one event, product or service … and send me ALL of the materials you're using to promote that offering, as well as a detailed description of how and when you're putting each marketing weapon into play. Direct mail packages, postcards, emails, voice voice broadcast, web pages, newspaper ads - if you're using it, I'll review it as part of your personalized marketing audit.

I'll go through your materials with a fine-tooth comb. Write up a very detailed report that outlines every suggestion I have for turbo-charging your copy. Point out any critical mistakes you're making with your marketing plan. And offer creative ideas for getting more for your marketing dollars. After I complete your customized report, you'll have the chance to email me any follow-up questions or schedule a 20-minute consultation to pick my brain.

NOTE: if you've ever been duped into signing up for a critique that's basically a checklist of common mistakes (“Fix your headline,” “Make your offer stronger,” etc.), let me clarify something. That is NOT what you get with my Tip-to-Tail Marketing Audit.

What you will get are very detailed suggestions that refer directly to ideas, words, phrases and concepts in your copy. (And if I'm really inspired, I might even write a blurb or two of copy that illustrate my points … which you can use gratis, of course.) I spend at least 2 hours going through your materials (my record to date is 4 hours). I put a lot of heart and soul into your critique, because I want to make sure you get a ton of value from your investment.

Deliverability: Please allow 4 weeks from order date for delivery of written report. Need it sooner? Select the Priority Treatment option below to get your critique within 10 business days.

Submitting your materials: You'll receive detailed instructions for how to submit your materials after your request has been processed.

The Tip-to-Tail Marketing Audit
Priority Treatment: Your investment … $895
Regular Delivery: Your investment … $695

Option #2: The Short-and-Sweet Copy Critique
(For the More-Limited Budget)

Send me one marketing piece of your choice (salesletter, brochure, web page, etc.) that you're using to promote an event, service or product. I'll spend up to 60 minutes reviewing it and send you a written report that outlines the most critical areas of improvement. You'll get detailed notes and pointed suggestions about where your copy is failing … and what exactly you need to do to fix it.

Deliverability: Please allow 3 weeks from order date for delivery of written report. Need it sooner? Select the Priority Treatment option below to get your critique within 7 business days.

Submitting your materials: You'll receive detailed instructions for how to submit your materials after your request has been processed.

The Short-and-Sweet Critique
Priority Treatment: Your investment … $395
Regular Delivery: Your investment … $295

“Send Me Your Marketing Materials … and I'll Go Through Them with a Fine-Tooth Comb and Show You EXACTLY Where Your Copy Is Letting You Down”

Option #1: The Tip-to-Tail Marketing Audit (Best Value)

Option #2: The Short-and-Sweet Copy Critique (For the More-Limited Budget)

Option #2: The Short-and-Sweet Copy Critique
(For the More-Limited Budget)