By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.
The most obvious and easiest of these seminar marketing secrets are:
- Being the first to offer a seminar on whatever hot topic your prospects are begging for
- Proving that your seminar delivers the results and benefits your customers want
- Offering incredible value (note: this does not necessarily mean offering your seminar at a rock-bottom price)
- Limiting the number of seats … and telling prospects that reservations are being taken on a first-come, first-served basis
- Rewarding prospects who respond quickly
Then there’s the most overlooked way to fill an event fast: Building an incredible relationship with the customers and prospects on your list.
If people know, like and trust you, they’ll welcome communication from you … and eagerly scan (and maybe even read!) the marketing messages you send.
If they REALLY know, like and trust you – and your event meets the criteria above – they’ll race each other to the registration line.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125. For seven of her most powerful seminar marketing secrets, click here.
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