By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
Want to encourage, prod and push your prospective attendees into registering for your seminar sooner vs. later? Give these 3 seminar promotion ideas a try:
- Deadlines. For example, offer an early bird discount for registrations received before a certain date.
- Free bonuses, such as books, consultations or audiotapes, are another carrot to dangle in front of prospects. For maximum impact, put a limitation on your offer of free bonuses. For example, give the bonuses to people who register by a deadline. Or limit the number of bonuses to be given out – “Free to the first 17 registrants.”
- Keep your seminar in front of them. Contact your prospective seminar attendees often, increase the frequency of contacts right before a deadline (such as an early bird registration deadline or the start date of your event) and don’t forget to sell, sell, sell in every seminar promotion. You cannot be low-key in your promotions (“Hey, I thought you might like to hear about this event …”) if you want to fill the maximum number of seminar seats.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125. For seven of her most powerful seminar marketing secrets, click here.
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